(We watched it live in reception. A few of us even went down to Mercedes-Benz World, where it was being filmed and had a go...)
Monday, September 5, 2011
Virtual vs Reality.
The Mercedes Live Race took place today, where David Coulthard raced against six gamers. Everyone was in a Mercedes-Benz AMG SLS and on the same track. The difference was, the former F1 driver's car was real, while his challengers were on Gran Turismo 5. We created banners, print, emails and a YouTube takeover to promote the event, which you will be able to view on-demand here.
(We watched it live in reception. A few of us even went down to Mercedes-Benz World, where it was being filmed and had a go...)
(We watched it live in reception. A few of us even went down to Mercedes-Benz World, where it was being filmed and had a go...)
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