(Trunk) call to action.

For mental health charity Mind, the whole issue of mental health at work is ‘the elephant in the room’ - one that exists but is too often ignored. So we decided to do something to get people to notice an invisible elephant. And by acknowledging its presence, get them to acknowledge and discuss the subject. We gave the elephant a page on Facebook and asked people to tag him into the background of friends' photos. They receive an alert that the elephant has been tagged in their pictures and clicking his name links back to a ‘don't ignore the elephant in the room' message on his profile page. Go say hello.