Nice little case study of the smart BRABUS campaign on Figaro Digital.
“The journey from broad consideration onwards is lengthy and zig-zagging,
with innumerable dealer, review and price comparison sites all competing
for the online audience’s attention. The campaign made effective use of both
organic and paid search and a broad range of media touchpoints where the
interactive MPU was presented”, added Richard Moloney, Account Director at Weapon7.
Oh did he? Did he really now?
No comments:
Post a Comment