Work with Conviction.

So. We can finally reveal what all the secrecy was about. We've just completed

an exciting campaign for the new Splinter Cell:Conviction game.

We involved fans worldwide in a web of intrigue, shifting from their consoles

to the web and the real world. In order to unlock the mysterious codeofconviction

site, players from over 100 different countries worked together on a trail of

Xbox content, surveillance cameras, websites, blogs, phonecalls, Twitter and

YouTube. Participating became as immersive and even menacing as the game itself.

Of the tens of thousands of fans who participated, special mention must

go to this guy who really got into the spirit. A quick summary can be found here.

Be careful who you talk to about it though. Or this might happen to you...