A Tiber in the tank.

This week, an international pow-wow on smart cars was held in Rome.
Agency teams from Germany, Holland, Italy and the UK all attended, as did
expert collaborators France.

The focus was on creating international work for the brand that would be
exciting for all markets, powered by unarguable insights such as the following
(click to enlarge) -

A great deal of ideas were generated, the best of which will ultimately be
shot by the Germans. Possibly at dawn.

Our Secret7 correspondent was also on the scene, working closely with
veteran professionals from AMV. The city itself is a series of spectacular ruins.
Although the UK creatives are claiming it was like that when they arrived.