initial scribble showed how engineering advances save fuel, using a puddle
of oil in the shape of a car to make the point. So then. How do you make
a puddle of oil look like a car?
When photographed, it has exactly the same colour and consistency as oil.
A retouching company quoted an extortionate fee to do the job. Our designers
came up with a sweet alternative. Very sweet, in fact. After a few trials, they
came up with the idea of painting the image using golden syrup.
When photographed, it has exactly the same colour and consistency as oil.
Hey presto, tens of thousands of pounds saved (no, really), a jolly nice piece
of POS and just enough 'paint' left for a celebratory stack of pancakes. Yay!
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