Fresh from the Hob.

Digital guru Andy Hobsbawm came into the agency to give us his views on brands and their

relations with consumers in the new digital age. He made some very interesting points,

citing "Your brand is not what you say it is. It's what Google says it is" as a key insight.

One of Andy's mains areas of interest was how the digital world and the real world both

need to and are starting to blur. Quite literally, in the case of this demonstration.